Yes, a lot of workl went into the preparation of our new campaign. But it was worth it, we think - and quite a bit of fun as this little insight behind the scenes surely shows. We'd like to thank everyone involved once again a thousand times!
With passion and experience for great taste ... that is our credo. Hence we follow - for once somewhat immodestly - the principle of ›do good things and talk about it‹. Because great wheat beer can't really have enough followers we present the first motifs of our brand new campaign.
What we call the ›holy week‹ to people from cultural regions defined by the spanish Catholicism is called ›semana santa‹ and is celebrated with loud and colourful processions, that do not really comply with our notion of contemplative holidays. The partly drastic Easter rituals and not least the famous hoods of the so called ›Capuchones‹ in Spain, Latin America and the Philippines might seem somewhat disturbing to us. But in the end, as this award-winning short documentary by film-maker Mateo Cabeza shows, these traditions are not only an expression of deep piety, but also part of an Easter culture of hope and confidence.
It is not really a secret that Georg Schneider not only loves the art of brewing, but is interested in many forms of artistic expression. This creative passion now lead to the start of a new series of concerts at the Schneider Weisse Bräuhaus.
Lower Bavarias biggest craftbeer fair takes place on the second weekend of May at the ›Sparkassen Arena‹ in Landshut, with100 beer specialities ready for degustation and a whole range of supporting events ...
In the main the Lent is a time of solitary contemplation ... however, around the Day of St. Joseph around March 19th, many beer aficionados prefer to contemplate in the company of the like-minded - and on the nature of the true pleasures in life. A good occasion is without doubt the annual strong beer feast at the Weisse Bräuhaus in Kelheim.