Schneider Aktuell

Mug up
While you are hopefully enjoying your well deserved holidays, we keep sweating over providing refreshing wheat beer specialities for you all summer long. So we're always happy to hear from you ...
Schneider moves
No less than three teams were fielt by Schneider Weisse in this year's benefit race of Kelheim. Not only were they really fast, but also simply looked great. But see for yourself...
Schneider News
Unfortunately the pleasures of Schneider Weisse wheat beers were as yet not accessible everywhere on this planet. As yet ...
Schneider News
We appreciate the wish of so many friends of Schneider Weisse-Freunde and will bring back our legendary TAPX Nelson very soon ...
Schneider News

Yes, a lot of workl went into the preparation of our new campaign. But it was worth it, we think - and quite a bit of fun as this little insight behind the scenes surely shows. We'd like to thank everyone involved once again a thousand times!

It simply pops up, once in a while, the question, what the term ›TAP‹ refers to in the world of Schneider Weisse ... well, we are happy to shed some light on the matter!
Schneider News
With passion and experience for great taste ... that is our credo. Hence we follow - for once somewhat immodestly - the principle of ›do good things and talk about it‹. Because great wheat beer can't really have enough followers we present the first motifs of our brand new campaign.
Beer and there
What we call the ›holy week‹ to people from cultural regions defined by the spanish Catholicism is called ›semana santa‹ and is celebrated with loud and colourful processions, that do not really comply with our notion of contemplative holidays. The partly drastic Easter rituals and not least the famous hoods of the so called ›Capuchones‹ in Spain, Latin America and the Philippines might seem somewhat disturbing to us. But in the end, as this award-winning short documentary by film-maker Mateo Cabeza shows, these traditions are not only an expression of deep piety, but also part of an Easter culture of hope and confidence.
Schneider News
It is not really a secret that Georg Schneider not only loves the art of brewing, but is interested in many forms of artistic expression. This creative passion now lead to the start of a new series of concerts at the Schneider Weisse Bräuhaus.
So far spring has made a friendly introduction. So maybe it's a good idea to think about a suitable soundtrack for the season. The new app ›Climatune‹ is here to help ... or is it?
Schneider News
Lower Bavarias biggest craftbeer fair takes place on the second weekend of May at the ›Sparkassen Arena‹ in Landshut, with100 beer specialities ready for degustation and a whole range of supporting events ...
Schneider News
In the main the Lent is a time of solitary contemplation ... however, around the Day of St. Joseph around March 19th, many beer aficionados prefer to contemplate in the company of the like-minded - and on the nature of the true pleasures in life. A good occasion is without doubt the annual strong beer feast at the Weisse Bräuhaus in Kelheim.

The world belongs to those who enjoy it.

Giacomo Leopardi (1798-1837)

Not all chemicals are bad. Without chemicals such as hydrogen and oxygen, for example, there would be no way to make water, a vital ingredient in beer.

Dave Barry (*1947)

Pleasure – that is what we seek in everything.

Seneca (Roman politician and philosopher, around 1 - 65 a.D.)

I adore simple pleasures.
They are the last refuge of the complex.

Oscar Wilde (1854-1900)

Time does not cause age, it simply escorts change ...

Georg VI Schneider (*1965)

Beer is a truly divine medicine.

Paracelsus (around 1493-1541)

No pleasure is temporary - because the impression it leaves behind remains.

Johann Wolfgang von Goethe (1749-1832)

Beer is proof that god loves us and wants us to be happy.

Benjamin Franklin (1706-1790)
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