If you brew special wheat beers, you're entitled to call a bit of attention to oneself once in a while. For example with a campaign, that celebtrates the things that are special in life and is currently distributed in many cities in Germany. We truly are proud of the result and want to express our deep gratitude to the highly commited teams of our agency partner at Heinemann Kommunikation and the photographic studios of werk3studio for their great support and the realisation of the campaign.

Most of all however we would like to thank the wonderful heroes of our campaign, our models, who, by the way, largely are no professionals in the field - but simply extraordinary characters. In the following days we will portray the people behind the faces here on the Schneider Weisse blog.

›Topmadl‹ and ›Nordbayer‹ are the first two motifs of the 2017 campaign - with more to follow in the course of the year. So kee your eyes open, you might find us on the walls of your town. Or, of course, anytime online on schneider-weisse.de, facebook, twitter or YouTube.