Schneider News

Yes, a lot of workl went into the preparation of our new campaign. But it was worth it, we think - and quite a bit of fun as this little insight behind the scenes surely shows. We'd like to thank everyone involved once again a thousand times!

What we call the ›holy week‹ to people from cultural regions defined by the spanish Catholicism is called ›semana santa‹ and is celebrated with loud and colourful processions, that do not really comply with our notion of contemplative holidays. The partly drastic Easter rituals and not least the famous hoods of the so called ›Capuchones‹ in Spain, Latin America and the Philippines might seem somewhat disturbing to us. But in the end, as this award-winning short documentary by film-maker Mateo Cabeza shows, these traditions are not only an expression of deep piety, but also part of an Easter culture of hope and confidence.

Has there ever been a better time? When the demon of ignorance and intolerance takes the street much too often, what could be a better rally for freedom, individuality, solidarity and the joy of living in times than the carnival, which starts on this Thursday on 11:11 a.m. with a true blast in many regions of Germany. And even if you are not really into costumes and dancing in the streets, this subtle, warm-hearted portrait of Cologne's legendary street carnival by film maker Sertac Yuksel might just change your mind. No words required. So let this true celebration of love and unity begin ...